Archive for April, 2008
DoubleClick Mobile integrates with mobile ad networks includes AdMob and Google AdSense
DoubleClick Mobile has integrating with mobile ad networks including AdMob, Google’s AdSense™ for mobile content, and Millennial Media’s premium MBrand network as well as its Decktrade™ performance network.
Ari Paparo, group product manager for DoubleClick products says - “We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetization for publishers.This integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory.”
DOUBLECLICK MOBILE INTEGRATES WITH MOBILE AD NETWORKS
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