Macbook Air New Ads - How do you advertise air & light ?

Okay here is how the new ads of Macbook Air are making rounds nowadays -

The first one

[So what happened? In lieu of the presence of a poltergeist with techno-lust, I have developed a theory that I first viewed as remote, but now believe explains the fate of my Air. On Sundays in my apartment, the coffee table where the Air sat becomes the final resting place for the bulky New York Times. It is not unusual for other magazines, and newspapers from previous days, to accumulate there as well. My wife, whose clutter tolerance is well below my own, sometimes will swoop in and hastily gather the pulp in a huge stack, going directly to the trash-compactor room just down the hall from our apartment, dumping the pile into a plastic recycling bin. Sometimes the whole mess gets so nasty that I even perform this task myself. Could it be that somewhere in the stack was a Macintosh computer so thin that its manufacturer brags it could fit inside an envelope? I believe so. (For the record, my wife does not subscribe to this theory.)

As humiliating as it sounds, let me repeat: the MacBook Air is so thin that it got tossed out with the newspapers.]

The above is via Newsweek - Full article link - Gone, Without A Trace

The second one

“I’m standing, watching my laptop on the table, listening to security clucking just behind me,” Nygard recalls of the situation. “‘There’s no drive,” one says. ‘And no ports on the back. It has a couple of lines where the drive should be,’ she continues.”

Nygard was made to wait until a younger agent came over to the gathering to inform his comrades of their error, that it is indeed a laptop and not a “device”. After making three attempts to describe the concept of a flash-based hard drive, security lets Nygard through the checkpoint, only to go back to the service center to rebook, as his flight had since left

This is via MACNN - MacBook Air confuses airport security

Do you like them ?

Sphere: Related Content

Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*
  • Subscribe & Connect

    AddThis Feed Button Join My Community at MyBloglog!
  • Daily Articles by Email

    Type your email below:

    FeedBurner

  • Category Browser

  • Archives Browser