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Mobile Ads - The Next Worst Thing ?

Amobee says - “These are scenarios that will unfold in the next 24 months. The technology is absolutely there. The players have to become more comfortable. We believe they are doing so rapidly.”

Say, you’ve bought a movie ticket for a particular theater and show time, and the phone senses you’re at the theater, Yahoo could infer you are waiting in line and perhaps deliver coupons for popcorn.

Or consider a fast-food chain targeting youths looking for a midnight snack. They may deliver late-night ads to those who send several text messages a month….

Go2 Media says - “My phone has a lot of very specific and detailed information about myself … information that isn’t always going to be resident when I’m at a number of PC browsers.

Useful Networks Inc. says - “It’s always been the next big thing around the corner the last 10 years, and now we really feel that it is”

Come to think of it, Mobile Ads today are mostly blasted at the mass audiences, with a few carriers offering limited targeting based on users’ age, gender, ZIP code and other characteristics. (See Giga OM 2006 article)

But all this is set to change. If the above predictions are to be believed.

Multimedia Intelligence says - “It’s the Wild, Wild West right now. This is an interesting and compelling vehicle, but they don’t necessarily know who to work with. There are so many options out there — a lot of hype with no substance, and then a couple of gems.”

The gem here is SnapTell where consumers casn opt in for ads and stuff on an item they like (they need to click the picture of that item on their cell phone and send it to SnapTell)

So all this is happening but is it going the Facebook Beacon way or is it helping the end user?

News/Text Source : AP / Yahoo / Google News / ABC News

Image : ABCNews (for Phone Illustrations)

Publishing Mobile Content ? Use Mowser for sure

We came across this article via techmeme and thought it was just self promotion. But no… it is a really excellent tool to use if you publish content for mobile phone users or you expect your website or blog to be used via cell phone browsers. Thats what we get from it.

So what is it ? Its called Mowser.

You can check the above image for the difference if anyone sees your site. The above is an example for Techcrunch. You can see your own website or blog for mowser / google mobile comparison on this page

More details at Mowser creator’s blog

First check the details and then move to www.mowser.com