After ASK going after the “girls” and somebody launching wowowowowow.com (oops it is wowowow.com), now Yahoo is out with a project exclusively for Women.
” The appearance of the site will differ somewhat from Yahoo’s extant category plays. Mock-up pages spotlight many short items; having multiple options to click on gives the pages more of what Moore terms a “blogroll” feel. Users will be able to create their own blogs, some of which may be spotlighted by the editors. They will also be able to create their own home pages, and be able to “clip” certain articles and put them on such pages, although that technology is not expected to be in place at the launch in early spring.” reports Business Week
“Yahoo executives say they are in advanced discussions with several established publishers over content partnerships, although no deals are finalized. Yahoo is also expected to link out to other sites’ offerings. Yahoo executives have scheduled group meetings in three cities, to reach out to key female bloggers and other women it has identified as influential. The first such meeting will be Mar. 8 in San Francisco.”
The incharge for this is Brandon Holley, who came to Yahoo in November, 2007, after stints as top editor of the now-defunct magazines Elle Girl and Jane.
Oops already defunct ?
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